|Hot Trends in Style and Promotion|
|2012 Fall Hot Hue Crimson|
As published in Wearables Magazine October 2012 issue
Bold and earthy, crimson is one of fall 2012’s most fashion-forward apparel hues. Falling in line with complex
Mary Ellen Nichols, director of marketing communications for Bodek and Rhodes(asi/40788), lauds crimson for its dynamic visual properties and points out its association with power, confidence and determination.
The proliferation of crimson in current autumn fashions reflects the fashion industry’s recent investment in color renovation, particularly when it comes to new looks launched at the beginning of each season. Instead of dismissing bright colors once fall hits, current fashions invite them to linger, transforming them by bringing their saturation down a touch. Hues such as turquoise and emerald green also fall into this category. They’re easily matched with the neutrals and muted colors most commonly worn during the colder seasons, plus they’re gorgeous when paired with neutrals because the brightness pops out against blacks, whites and grays.
Although Nichols spotlights the food industry as a perfect candidate for crimson, she encourages any industry to incorporate it, listing insurance, banking and health-care industries in particular. They would do well, she says, to “outfit their employees in the color that’s most associated with ‘people who make it happen.’”
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